SO, THERE'S MORE TO HEAT THAN THE SCOVILLE SCALE?
TO US, KEY DIFFERENCES LIE IN THE FLAVOR NUANCES, HEAT DISPERSION & VELOCITY.
1,040,000+ SHU of robust, fruity heat that spreads quickly then rests evenly on the palette, accentuating flavors and textures while incinerating tension away into the ether.
1,800,000+ SHU of sweet, earthy flavor with saturated depth, and a swelling, relentless sting that builds steadily, then smolders and chars throughout the body, bringing agony induced euphoria.
2,200,000+ SHU of pungent floral aroma strikes immediately and drives stabbing, sharp heat to its violent peak intensity in an instant and then quietly tapers into a crucible of delirium.
WHAT MAKES AN EXTREMIST?
The notorious super-hot pepper varieties we love all achieve blinding and exhilarating heat. Hence the “super-hot” designation they rightly receive.
While many cultivars have similarly high average SHU* values, each strain has a unique flavor and heat progression profile of its own.
*The “Scoville Heat Unit” (SHU) is the standard accepted measure of a hot pepper’s heat.
Taken at full strength, the un-indoctrinated may be too overwhelmed to differentiate between peppers. However, taken in measured doses, tuned to the user’s tolerance and heat preferences, the differences are palpable and delightful.
Through experimentation, we found and mapped out compelling flavors that are well suited to creating a heat overlay that’s both textured and temporal.
Some peppers hit hard and fast. For example, the Carolina Reaper reaches peak heat almost immediately. Others like the Bhut Jolokia (aka Ghost) ramp up quickly then hold steady.
Meanwhile, some strains like the Trinidad Moruga Scorpion build up gradually with the weight of a freight train on a never-ending ascent to increasing intensity.
We call these pepper varieties The Three Kings. Blend them together, then infuse them into Mediterranean Sea Salt to create our Three Kings Hot Salt.
The result: An exhilarating flavor journey through a savory spectrum of heat. Once you try it, you’ll be hooked.
